A Stronger Brand Presence for Library Support and Giving
Teton County Library Foundation & Friends
01 Brand Identity
02 Website
03 Annual Report
04 Marketing Collateral
01 Brand Identity
When Teton County Library Foundation and Teton County Library Friends merged, the new organization needed a refreshed identity that felt cohesive, current, and welcoming. I developed the creative direction and refreshed the logo, then created comprehensive brand guidelines to define consistent use of typography, color, layout, and supporting elements—so the team could confidently apply the new brand across every touchpoint.
02 Website
I led a full website redesign to reflect the new organization and improve how supporters move through the site. This included improved information architecture and user flow, and optimizing calls-to-action—especially around donations and getting involved. I designed and developed the site on Squarespace, making it easy for the team to manage updates internally while maintaining a polished, on-brand experience.
03 Annual Report
Each year, the Foundation uses its annual report to communicate impact, stewardship, and gratitude to donors and the broader community. I designed a report that balances warmth and professionalism — weaving together financials, program highlights, and storytelling in a format that feels as inviting as the library itself."
04 Marketing Collateral
To support day-to-day communication and brand rollout, I created a set of social media templates and supporting collateral that help the team share updates consistently. The templates are flexible and easy to use, enabling quick, polished content creation while keeping the new identity cohesive across channels.
“We are thrilled to have been introduced to Drayton!
She led us through a comprehensive rebranding, which included a new creative direction, updating our logo, and developing a brand guide. Then, she brought it all to life in a stunning new Annual Report and countless promotional pieces over the last few months. Her creative vision is fun, fresh, and sophisticated and her work style is responsive, open, and always pleasant. We can’t wait to get started on designing our new website with her!”
Diana Peck • Executive Director • Teton County Library Foundation & Friends